Zaino Hall & Farrin LLC
A tax law firm based in Columbus, Ohio.
Homepage Video
Services
Video Production
Client
Zaino Hall & Farrin
The Story
The new Zaino Hall & Farrin (ZHF) website needed to draw attention to the firm’s solid business strategy with an eye-catching, yet informative video.
The Process
Featuring ZHF’s new strong and no-nonsense branding, we worked with firm to create a video which got right down to business and introduced the firm’s unique services as well as its qualified staff. The video featured moving graphics, music, icons and photos bringing a modern feel to a very traditional and purpose-driven company.
Results
Warehouse created and assembled the music, video, icons, photos, and animations to create a stylistic yet informational piece that’s perfect for the new website’s centerpiece.
Website
Services
Design
Client
Zaino Hall & Farrin
The Story
Being a new firm, ZHF needed to create their online presence. They desired a strong and no-nonsense approach that was clear and user-friendly, yet was innovative and modern in its design. The website needed to reflect the professionalism of the firm and its highly qualified staff, describe its services and set it apart from the competion.
The Process
Warehouse utilized extensive research of web designs and features both within ZHF’s industry and outside it to create several unique concepts. Once the overall design was chosen, we helped ZHF refine the concept and created a site that served their needs in terms of promotion and information sharing, as well as client and other user needs with its clear-cut, easy-to-use platform.
Results
The firm has found the new website to be the cornerstone of ZHF’s digital marketing strategy. With quick load times, mobile compatibility, search-engine optimization and well-formatted content that is easy to scan, the website has garnered positive feedback. Site visits have exceeded expectations and the site has been indispensable in propelling the firm to its current success.
Digital Marketing
Services
Content Marketing
Email Marketing
Social Media Management
SEO
Analytics
Client
Zaino Hall & Farrin
The Story
Zaino Hall & Farrin offers a tremendous amount of expertise and, to showcase the team as leaders in their field, the firm needed to build a greater online presence and stay in touch with current and prospective clients.
The Process
First, according to ZHF’s budget, we implemented content and email marketing strategies for the firm and created a content calendar. We helped create a blog, an email list, and the strategy for segmenting contacts. Next, we optimized the new website for search engines using on page SEO and we continue to manage data and report results so the firm can see how its marketing efforts impact their business.
Results
Warehouse created a robust digital presence to assist ZHF in starting its business and getting noticed online. We continue to partner with the firm to keep content fresh and engaging and evolve with the market and changing media strategies.
Portraits
Services
Photography
Client
Zaino Hall & Farrin
The Story
As ZHF had no design assets, the firm was in need of high-quality staff photos for their website and for additional promotional purposes. The firm’s goal was to not only help ZHF stand out and appeal to industry professionals and clients nationwide, but also to bring a personal feel to the firm.
The Process
To work within ZHF’s budget, Warehouse was able to capture the photos onsite at the firm’s offices using studio lighting. The professional black and white photos refelcted the business acumen and unique personality of each member of the staff. To increase their photo base, we also attended speaking events took shots of the staff in action.
Results
The clean and strong finished photos have given ZHF a professional edge by giving the firm a face that is both sophisticated and highly approachable. They have been able to utilize the assets on multiple digital platforms and increase their brand image.
Design
Services
Graphic Design
Client
Zaino Hall & Farrin
The Story
Zaino Hall & Farrin, a firm which needed branding from the ground up, needed new graphics assets to make their mark in the industry. The company also sponsored a tax conference early on in the process to showcase their new firm and needed poster designs and a conference app as well.
The Process
To reflect the professional character of ZHF, Warehouse worked to create a strong, no nonsense, yet approachable, branding design for the new firm. The research and development phase of the graphic design considered end-users, competition, consistency and distictiveness–what set the firm apart. We took that graphic design presence and applied it to letterhead, business cards, and brochures to create a total package.
When the firm sponsored the state tax conference, Warehouse responded to the need for a conference app, creating the design, interface and responsivity.
Results
ZHF’s unique and memorable branding has resulted in effective graphic design pieces that have assisted in giving the firm a strong edge in its market. The distinctive design is recognizable and affordable and has allowed ZHF to utilize the look in multiple ways including online, in print and on promotional items without a lot of set up fees or multi-color printing costs. The design assists in telling the story of ZHF and its solid commitment to excellence, valuable no-nonsense expertise, and its approachable, professional staff. The company continues to increase its yearly revenue and grow and expand each year.
Paragraph here about the app–which should probably be pulled out on its own as a case study.