Santa Barbara Humane Society

 

Since 1887, we have provided service to the people and animal populations of Santa Barbara County. Our original purpose of prevention, protection, and education remains a priority of the Humane Society to this day.

 

Case Study

Video Production

Work Out With An Animal Program

 

Services

Video Production

Campaign Concepting

The Story

The humane society needed a campaign to maintain and increase engagement with its social media followers.

The Process

After researching the brief, data provided, social trends, and competing humane societies, campaign ideas were brainstormed and grouped around central ideas.

Ideas for communicating the key message of the campaign in a video were brainstormed. The idea for a workout based video was scripted and storyboarded.