FUEL (Franklinton Urban Empowerment Lab)

 

An artistic movement meant to motivate and empower those in the Columbus neighborhood, Franklinton.

 

Case Study

Video Production

ArtPlace Grant Submission Video

 

Services

Video Production

 

Client

Franklinton Urban Empowerment Lab

The Story

Franklinton is a city on the edge of downtown Columbus and in the past has been stricken with naturals disasters and economic downturn, leading to a host of economic and social issues that continue to plague the town. The Franklinton Development Association (FDA) was applying for a grant through the ArtPlace Program in order to combat these issues and inspire some creative problem solving, so the came to us to help create a video for the application.

The Process

We worked directly with Jack Story, CEO of the Franklinton Urban Empowerment Lab (FUEL) and his PR team to create a storyboard, shot list, interview questions, and a production schedule including interviews and several scenes of notable locations around Franklinton FUEL entrusted us with showing the need and real potential that a grant from the ArtPlace foundation would have for the town.

Results

We put together a 3 minute video that represents the heart of the town of Franklinton, telling its story efficiently while conveying the depth of the trauma involved in the town’s history.