Santa Barbara Humane Society
Since 1887, we have provided service to the people and animal populations of Santa Barbara County. Our original purpose of prevention, protection, and education remains a priority of the Humane Society to this day.
Work Out With An Animal Program
Services
Video Production
Campaign Concepting
The Story
The humane society needed a campaign to maintain and increase engagement with its social media followers.
The Process
After researching the brief, data provided, social trends, and competing humane societies, campaign ideas were brainstormed and grouped around central ideas.
Ideas for communicating the key message of the campaign in a video were brainstormed. The idea for a workout based video was scripted and storyboarded.