Women’s Fund of Central Ohio

The Story

Giving Tuesday is a day to give back to organizations or your community. The Women’s fund of Central Ohio helps empower women and girls in central Ohio by advocating on behalf of women and influencing decision-makers to strive for gender equality. For the third year in a row, Compton has matched dollar for dollar up to $8,000. This was a 4 part video series, created by Compton and Geben Communication. These videos were released bi-weekly leading up to Giving Tuesday.

The Process

Working with Compton’s Marketing Director, we created a mood board and shot list for the videos which were presented to The Women’s Fund. Compton wanted the video to be very conversational so we scheduled a conversation between Blake and Nichol. Working with the Women’s Fund we created rough story outline for each video and key talking points and questions for the interview day. The initial conversation was then edited into 5 separate videos and posted bi-weekly leading up to Giving Tuesday.

Results

During the campaign, The Women’s Funds facebook page views increased dramatically, video views increased dramatically, and the posts received great engagement and good feedback.

The Women’s Fund was able to raise more than they have in past years thanks to a larger donation from Compton Construction and increased awareness.